Strategy

WHAT IS INCLUDED ?

The reality is you don’t need to be popular to make money out of music. But as a freelancer, the admin side to a creative career can be overwhelming and difficult to hire people into your team when budgets are small.

In place of hiring expensive publicists, digital marketers, booking agents & managers - keep your business independent and gather the knowledge, systems and tools you need to DIY a music career.

Strategy Sessions Help :

• Remove the overwhelm of big tasks

• Help disable procrastination

• Create community to disable the loneliness of solo freelancing

• Keep your project moving forward

• Provide a road map of what needs to happen and when

• Getting more bums on seats at shows

• Find where the money is leaking

Choose Your Own Adventure :

• Business Planning & Strategy

• Releasing Songs To Radio & Streaming Services

• Publicity :

  • Radio Servicing

  • Media Releases

  • Interviews

  • Tour Publicity

  • AMRAP’S Air It Listing

• Bookings Strategy : Venue Pitching & Negotiation

• Distribution : Spotify, Apple Music etc. Includes Spotify playlist pitching via Spotify Artists

• Tour Routing & Planning

• Tour Budgeting

• Grant Writing

• Social Media Marketing

  • Social Media Content Scheduling

  • Facebook Advertising

  • Facebook Events

• Event Listings (Bandsintown, Songkick etc.)

• Ticketing For Events

• Graphic Design :

  • Posters

  • Poster Printing via Officeworks and delivery to venue

  • Social Media Banners

  • Event Content

• Tour Management :

  • Worksheets, Travel

  • Logistics

  • Budgeting

• Royalty Management

  • APRA Live Performance Reporting

  • Collecting PPCA Reporting

  • Collecting AMCOS Royalties

• Getting Bums On Seats

  • Digital Advertising Strategies & Tools

  • Audience nurturing through mailing lists