Artist Apprenticeship
The reality is, you don’t have to be popular to make money out of music.
I’ve watched my friends pay incredible amounts of money to the music industry for services to help them become the “next big thing”. Most often they come out the other end broke, depressed and close to giving up on music all together. And I hate it!
So I designed this course to teach my friends the strategies i’ve used to build my own career. Having lectured Cert 4 music business at Music SA & Griffith’s University , I’ve also worked for publicity companies, independent record labels & major touring artist’s across a number of roles.
Why It Works.
Step by step coaching to build your online presence, income streams, audience development & release music.
I’ll give you the business blueprint PDF for each strategy I teach so you can replicate it yourself and become fully sustainable.
I’ll also include real-time screen records when i’m using each program so you can see exactly how to set things up.
Who is it for ?
Emerging artist’s just getting started.
Parent’s of creative children who have no idea how to help them achieve their crazy dream.
Singer-Songwriter’s who have released music but are struggling to make money from it.
Mature aged songwriters who did kids first, career second and are now ready to make money doing what they love.
Artist’s who have invested money in publicity companies and not seen the results they were after.
Artist’s returning from record label deals looking to make more money independently.
How It Works.
Through weekly in-person zoom meetings, text & email coaching we:
Establish areas that need improving / need to be taught.
Establish achievable goals over 3, 6 & 12 months.
Develop a strategy to get there.
Includes weekly coaching to keep the artist accountable.
What The Journey Looks Like
Develop website, press kit (bio, photo, video), facebook, instagram & youtube channel for the artist.
Develop cover repertoire for the artist to achieve a 3 hour gig bracket and start getting paid for gigs. Advice on tools for trade needed to start gigging and introduction to opportunities in your local area.
Develop songwriting, catalogue of songs & demos ready for release.
Learn & execute release strategies, touring strategies & audience development strategies to develop a business working as an independant, original artist.
Release singles & EPs independantly, with support along the way.
Develop an audience interstate and begin touring successfully.
Graduate to our booking agency roster.
Develop a financially sustainable career as an independant artist.
What I Teach.
Online Presence : Website, Social Media, Mailing List
Income Development : Touring, Royalties, Crowdfunding, Grant Writing & Merchandise
Release Planning & Execution
DIY Digital Distribution
DIY Radio Servicing & Publicity
DIY Facebook Advertising
Audience Development : Harvesting online data to get bums on seats at shows.
Songwriting : Workshop your existing songs & co-writes.
Production : Work with me creatively to develop high-quality demo’s of your work & develop a songwriting catalogue ready for an album. We hire in session players remotely to add the magic to your track (drums, bass, guitar, piano, fiddle, harmonica, pedal steel, backing vocals etc.) and then send it off for mixing & mastering when we are happy with the final product for independant release.
